Clients: First-Time Buyers
Location: Annandale, VA
Challenge: Low Inventory, Competitive Market
Solution: Strategic Guidance + Off-Market Opportunity
Result: Located Perfect Off-Market Property for Buyers
Clients: First-Time Buyers
Location: Annandale, VA
Challenge: Low Inventory, Competitive Market
Solution: Strategic Guidance + Off-Market Opportunity
Result: Located Perfect Off-Market Property for Buyers
When this couple began their home search, they were navigating the process for the very first time. Unfamiliar with the steps ahead, they needed more than just a Real Estate Agent—they needed a trusted guide.
That’s where I came in.
From the beginning, I walked them through the entire buying process, providing clear guidance, regular communication, and connecting them with a trusted team of professionals. Most importantly, I never pushed them toward a home that didn’t feel right. My focus was on helping them find the right fit—not just making a sale.
In a tough market with limited inventory, I stayed proactive. After months of searching, I leveraged my network to find an off-market property in Annandale that was a perfect match. Because it never hit the open market, they avoided competing offers and were able to secure the home smoothly and confidently.
Property: 806 Constitution Ave NE, Washington, D.C.
Client: Remote Investor / Landlord
Challenge: Outdated Rental Property in a Luxury Market
Solution: Full-Scale Renovation + Strategic Listing Execution
Result: Sold for $2,200,000 — Over $350,000 More Than a Comparable Sale
The owner of this classic Capitol Hill rowhome had been renting it out for years and was ready to sell—but the property needed a serious refresh to compete with the neighborhood’s luxury market. Living out of state, the seller needed someone local who could take charge, coordinate everything, and maximize the return.
That’s where I stepped in.
I managed a full-scale renovation project totaling approximately $130,000, handling everything from design vision to contractor oversight. My goal was clear: elevate the home’s value well beyond its current condition—without the seller ever needing to step foot on-site.
The strategy worked.
We brought the home to market fully transformed and positioned it to shine. It ultimately sold for $2,200,000. For comparison, a similar rowhome in good condition just a few doors down at 812 Constitution Ave NE had sold a year earlier for $1,848,000.
Even after renovation costs, my client netted over $200,000 more.
This sale wasn’t just about getting top dollar—it was about unlocking hidden value, managing the details from start to finish, and delivering a stress-free experience for a remote seller.
Property: 7909 Sycamore Dr, Falls Church, VA
Neighborhood: Holmes Run Acres
Style: Mid-Century Modern
Challenge: Unique Home, Compact Footprint
Solution: Lifestyle Video + Targeted Marketing Campaign
Result: Record Sale for a Home Under 1,700 Sq Ft in 22042
7909 Sycamore Dr wasn’t just another home—it was a mid-century modern time capsule tucked into the heart of Holmes Run Acres. With clean lines, natural light, and iconic architectural details, it had all the ingredients of a standout listing—but at just under 1,700 square feet, it would take the right buyer and the right story to unlock its full value.
That’s where strategic marketing made all the difference.
To capture the essence of the home and the lifestyle it offered, I produced a high-end lifestyle video that showcased not just the house—but the feeling of living there. We highlighted the indoor-outdoor connection, the mid-century aesthetic, and the vibrant community that surrounds Holmes Run Acres.
This video was the centerpiece of a deliberate, multi-channel marketing campaign that included:
-Premium photography and aerial footage
-Strategic social media targeting and paid Facebook and Youtube video placements
-Agent-to-agent outreach within niche buyer circles
-Listing syndication on high-traffic platforms
-A compelling narrative that elevated the property beyond square footage
The results were powerful.
7909 Sycamore Dr sold for a record price for any home under 1,700 square feet in the 22042 zip code.
This wasn’t just about selling a home—it was about crafting a story, creating emotional connection, and delivering maximum value through curated presentation. The seller walked away with a market-defining outcome, and the buyer found a home that resonated deeply with their lifestyle.
Property: 46701 Paragon Ter, Sterling, VA 20164
Neighborhood: Mirror Ridge
Target Audience: First-Time Buyers
Challenge: Stand Out Among Similar Townhomes
Solution: Expert Staging + Targeted Lifestyle Video
Result: 8 Offers and a Record Sale – $17,500 Over Recent Comps
When preparing 46701 Paragon Terrace for market, my goal was simple: create a fresh, exciting presentation that would resonate with the right buyer—specifically, those in the first-time home buyer market. To do that, I focused on presentation, lifestyle, and storytelling.
It started with a professional staging consultation, where we reimagined the home’s layout and décor to showcase its potential. From there, I developed a marketing campaign designed to spark emotional connection—including a fun, targeted lifestyle video highlighting what it would feel like to live, work, and entertain in the home.
That video was a game-changer.
We pushed it across social platforms, where it reached beyond the usual audience. One viewer in my network, who wasn’t actively searching and wasn’t even pre-approved at the time, saw the video, reached out—and fell in love with the home. That buyer ultimately submitted one of eight offers we received and closed on the property.
The final sale price set a record in the Mirror Ridge subdivision, coming in $17,500 over the closest comparable.
This was a perfect example of how strategic staging, storytelling, and strong digital outreach can not only generate interest—but bring in the unexpected buyer, and maximize seller return.
Get assistance in determining the current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact me today.